About WHIPCREAM | The Founders and Mission
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WHIPCREAM

Agentic Revenue Intelligence

Revenue isn't five departments.
It's one system.

Whipcream connects your billing, CRM, product and web data, scores the health of your revenue across five dimensions, names the constraint that is actually binding, and ranks the three moves with the most leverage.

Then, with your approval, its agents do the work.

The beta runs on your own systems. The demo runs on prepared data — nothing to connect. See how it works

StripeHubSpotMixpanelGA4 Live in beta
Revenue health Updated this morning
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Band · {{ bandLabel }}

Five dimensions, weighted. The number is the start of the conversation, not the end.

Offer & ICP fit72
Funnel friction48
Demand efficiency55
Retention & expansion68
Revenue resilience63

Diagnosis

Funnel friction is your binding constraint. Not demand.

Trials reach value on day 4. The trial ends on day 7. Three days is too little to decide on, so everything you spend upstream is paying for trials that reach value too late.

3 actions ranked Expected lift 6–9 pts

Illustrative product view · your numbers, your diagnosis

01 · The gap

You are not short on information.

More dashboards than five years ago. No more certainty. Every tool in your stack answers the first question — none survive the next three.

Step {{ ladderStep }} of 04 Live
MRR ↓ 4% Trial → paid ↓ 11%

Binding constraint

Funnel friction

Action 01 · agent run queued

Compress time-to-value to day 2 for self-serve trials.

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The distance between the first rung and the last is the only place revenue is ever won.

02 · Not another dashboard

Everyone else shows you the parts. We read the system.

Everyone elseShows the parts

  • BI & analyticsShows you the parts, beautifully.
  • DashboardsReports what happened.
  • AI assistantsAnswers the question you thought to ask.
  • Point toolsOptimises one stage in isolation.

WHIPCREAMReads the system

  • Reads the parts against each other and names the one that is binding.
  • Explains why it happened — and what it is costing you each month.
  • Raises the question you didn't, before it becomes next quarter's problem.
  • Ranks work across every stage by expected leverage, then executes it.

One system

Pull one lever and three others move.

The five dimensions aren't a scorecard of separate teams — they're wired together. Select one to see what it drags with it.

Offer & ICP fit Funnel friction Demand efficiency Retention & expansion Revenue resilience

Selected dimension

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How it works

Data in one end. Work out the other.

Six stages, each one narrowing what the next has to deal with. The stages play on their own — select one to hold it and see what enters and what leaves.

01 Data 02 Health 03 Diagnosis 04 Priority 05 Prescription 06 Execution

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Agentic layer · beta

In

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Out

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What it touches

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03 · Revenue Health Score

One number. Five dimensions. Nothing hidden underneath.

A single metric flatters or frightens you for the wrong reasons. Open any dimension and you get its value, its weight in the score, and the evidence under it.

The one number

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Weighted from the five dimensions beside it. Where the data isn't there, the dimension stays locked and says what it needs — WHIPCREAM doesn't invent a score.

RHS 1.0 and RHS 1.5 · deeper versions on higher tiers

The five underneath

Selected dimension

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Evidence

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How the score is built

Diagnosis → prescription

Three actions. Ranked by leverage.

Not a backlog. Not a 47-step framework. The shortest list that moves the number — with the reasoning attached, so you can disagree with it properly.

Compress time-to-value to day 2 for self-serve trials

Converters reach their first real outcome on day 4. The trial decides on day 7. Move the outcome forward and the same traffic converts more.

↗ High leverageEffort 3/5Signal in 14 daysTarget · funnel frictionLift 6–9 pts
See it in the demo →

Implementation steps

  1. Move billing connection ahead of the profile step.
  2. Fire the activation nudge at hour two, not day three.
  3. Instrument the moment 60% of converters reach before day four.

Why these steps

The profile step is the largest single drop in the sequence, and it sits before anyone has seen anything work. The nudge timing matches when converted accounts actually returned.

Evidence

stripe.trials_30d
mixpanel.activation_funnel
ga4.signup_source
dim.funnel_friction

Illustrative action · every metric in the product carries its source

04 · Agentic execution

Then it does the work — with your hand on the switch.

A recommendation you don't have time to run is just a better-informed regret. WHIPCREAM's agents take the ranked action and produce the artefact — a sequence, a list, a draft, an analysis — you can read, edit and send. Anything sensitive stops for approval first.

Agent

Action plan

Turns the ranked action into the sequence of work it actually needs.

Agent

Lifecycle emails

Drafts the CRM lifecycle messages the diagnosis calls for.

Agent

Sales sequence

Builds the enablement sequence for the segment in question.

Agent

Marketing draft

Writes the acquisition asset against the positioning you actually have.

Agent

Financial analysis

Runs the numbers behind the decision, not around it.

Agent

Experiment tracking

Watches whether what you shipped moved what it promised.

Human in the loop

Agents pause before sensitive actions. You review the run, read the artefact, and approve or reject. Nothing leaves on autopilot because it happened to be confident.

What's true today

The agentic layer is in beta and scoped deliberately: agents produce work and act where they are permitted to. Where a step isn't supported yet, WHIPCREAM says so instead of pretending.

The agent workforce · one orchestrator, six specialists

See how they work →
  • SWIRLOrchestrator
  • WHISKRevenue
  • DRIZZLEAcquisition
  • SCOOPSales
  • DOLLOPFinancial
  • SPRINKLECompetitive
  • TWISTLearning

Intelligence architecture

AI is a component. The reasoning is ours.

WHIPCREAM doesn't exist because language models do. Its intelligence is a revenue reasoning framework — the Revenue Health Score, its dimensions, its criteria, its evidence rules. Models work inside that framework: reading, drafting, summarising, explaining.

The practical consequence is independence. As models improve, WHIPCREAM gets better at the same job without its logic changing shape — and no single provider owns your revenue intelligence.

Framework → decides what matters Models → do the reading and the writing Evidence → every claim keeps its source Model tier → standard · advanced · premium, by plan

Integrations

Your data is already here. It just isn't talking to itself.

Live in beta

  • StripeBillingBeta
  • HubSpotCRMBeta
  • MixpanelProductBeta
  • GA4WebBeta

Coming soon

  • AmplitudeProduct analyticsSoon
  • PayPalPaymentsSoon
  • SalesforceCRMSoon
  • Google AdsAcquisitionSoon
  • AWSCloud dataSoon
  • NeonDatabaseSoon
  • Meta AdsAcquisitionSoon
  • Dynamics 365CRMSoon

Coming-soon connectors aren't available in the beta yet. Numbers living outside these tools can still be uploaded as documents — WHIPCREAM extracts them, you confirm them, and the citation stays attached.

Pricing

Four plans. One number that matters.

Full comparison

Tier 01

Pricing soon

1 user · 1 integration · 30 days of history · basic score

Tier 02

Pricing soon

2 users · 4 integrations · 6 months · RHS 1.0 · Copilot

Tier 03

Pricing soon

5 users · 5 integrations · 24 months · RHS 1.5 · advanced model

Tier 04

Pricing soon

10 users · full history · premium model · dedicated support

Want to see how WHIPCREAM works?

The Demo Environment runs the full product on a prepared company — score, diagnosis, ranked actions and agents. No connectors, and none of your data.

Try it out in our Demo EnvironmentPrepared data · nothing to connect

Beta · now open

See what moves your revenue.

Join the beta and we set it up on your own systems with you — then you get an honest read on what WHIPCREAM would do about your numbers.

The product

Revenue intelligencethat shows its work.

WHIPCREAM reads billing, CRM, product and web data as one revenue system. It scores its health, names the constraint that is actually binding, ranks the moves with the most leverage — and, with your approval, its agents do the work.

Reads the systems you already run · plus the documents they can't reach

Live in beta

  • StripeBillingBeta
  • HubSpotCRMBeta
  • MixpanelProductBeta
  • GA4WebBeta

Coming soon

  • AmplitudeProduct analyticsSoon
  • PayPalPaymentsSoon
  • SalesforceCRMSoon
  • Google AdsAcquisitionSoon
  • AWSCloud dataSoon
  • NeonDatabaseSoon
  • Meta AdsAcquisitionSoon
  • Dynamics 365CRMSoon

What WHIPCREAM is

A revenue intelligence system — not another dashboard.

Your revenue lives in billing, CRM, product analytics and web data. Each tool reports its own slice in its own terms — and none of them tells you which problem is actually binding.

WHIPCREAM reads them as one system. It scores the health of your revenue across five dimensions, names the constraint, ranks the moves with the most leverage — and, with your approval, its agents do the work and measure what changed.

A dashboard shows you

WHIPCREAM tells you

What happened

Why it happened — with the evidence attached

Every metric, equal weight

The one constraint that is actually binding

Charts you have to interpret

Three ranked actions, sized and costed

Stops at the screen

Carries the work forward, with your approval

Starts again every quarter

Learns from what actually moved

The tour · jump to any layer

01 · Analysis

Your revenue stack stops being separate tools.

Managed connections read what already runs your revenue. WHIPCREAM reads payments, CRM, product, web and advertising as one dataset — not five separate reports.

Payment processor — e.g. Stripe, PayPal Payment processor E.G. CRM — e.g. HubSpot, Salesforce CRM E.G. Product analytics — e.g. Mixpanel, Amplitude Product analytics E.G. Web analytics — e.g. Google Analytics 4 Web analytics E.G. Advertising — e.g. Google Ads Advertising SOON E.G. WHIPCREAM ONE MODEL · EVERY METRIC SOURCED SCORE 61 / 100 DIAGNOSIS Funnel friction ACTIONS 3 ranked

And what the connectors can't reach

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Provenance

Every number keeps its source. Every conclusion shows its work.

Follow one metric the whole way through — from the Stripe connector to the action it sized. Select any stop to see what travelled with it.

01 Stripe 02 MRR $84,200 03 Revenue health 04 Diagnosis 05 Action 01

Now at

{{ provStop }}

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Source

Stripe · live connector

Last read

Today, 04:12 UTC

Metric

stripe.mrr_30d

Used in

2 dimensions · 1 action

Illustrative product view · every metric in WHIPCREAM carries its source

02 · Revenue Health Score

Open the score and look inside.

Versioned on purpose — RHS 1.0 and 1.5, deeper on higher tiers. Where the data isn't there, the dimension stays locked and says what it needs.

Offer & ICP fit Funnel friction Demand efficiency Retention & expansion Revenue resilience
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{{ pdimValue }} /100 · contributes {{ pdimWeight }} of the score

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Supporting metrics

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03 · Diagnosis

A verdict you can audit.

Every conclusion decomposes into the signal that raised it, the criterion it was judged against, and the evidence underneath. Select any link to trace it.

Backing this link

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Evidence

{{ ev }}

Disagree with a link and you can say so — diagnostic feedback is part of the product, not a support ticket.

04 · Prescription

Eleven things you could do. Three that matter.

Every candidate the diagnosis makes possible, scored on leverage against effort. Watch it narrow, or step through it yourself.

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Action 01 · open it up

Compress time-to-value to day 2 for self-serve trials

▲ High leverageEffort 3/5Signal in 14 daysTarget · funnel frictionLift 6–9 pts

Implementation steps

  1. Move billing connection ahead of the profile step.
  2. Fire the activation nudge at hour two, not day three.
  3. Instrument the moment 60% of converters reach before day four.

Evidence behind the steps

The profile step is the largest single drop in the sequence, and it sits before anyone has seen anything work. The nudge timing matches when converted accounts actually returned.

stripe.trials_30d mixpanel.activation_funnel dim.funnel_friction

05 · Agentic layer

Seven agents. One orchestrator. Your hand on the switch.

Above the score sits a layer of specialist agents. Each one watches a specific part of the revenue system, reads named sources, and is scoped to produce one kind of work. When you approve an action, SWIRL — the orchestrator — breaks it into steps and routes each to the specialist built for it. Anything outbound stops for you.

Agent workforce · action 01 in flight {{ agActiveCount }} working · 1 awaiting you
ACTION 01 LEARNING WRITTEN BACK SWIRL ORCHESTRATOR
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 TWIST LEARNING

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Reads
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Produces
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Permission
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Limits
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Right now · {{ agentMission }}

The loop · insight → recommendation → action → outcome

  1. 01 · INSIGHT

    A dimension moves. The agent watching it raises the signal, with the source attached.

  2. 02 · RECOMMENDATION

    The diagnosis names the constraint and ranks what to do about it.

  3. 03 · PLAN

    SWIRL sequences the action, each step cited to the number it moves.

  4. 04 · WORK

    Specialists draft it: a sequence, a brief, a model — something you can edit.

  5. 05 · YOUR APPROVAL

    Anything outbound stops for you. Approve, edit or reject.

  6. 06 · OUTCOME

    TWIST measures what moved against what was predicted, and writes it back.

Agentic layer in beta · illustrative states · scope is deliberate and will grow

06 · Daily use

Eleven minutes on a Tuesday.

Not a feature list — the actual sequence, from an overnight signal to work waiting for your read. Scroll it, or pick a moment.

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Live

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Where you'd see it

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Today, the full picture, your actions, what we're seeing, the business timeline and Copilot — all reading the same evidence.

See it read your revenue, not ours.

Pricing

Priced against what it moves.

Plans differ by how much of your revenue system WHIPCREAM can see, how far back it can look, and how much of the work it can take on.

WHIPCREAM is in early access. The plans are defined and pricing will be announced soon. During the beta, every plan starts with a conversation — and we set you up on it.

Announcing soon

Pricing coming soon.

Plans scale with how much of your revenue system WHIPCREAM can see, how far back it can look, and how much of the work its agents take on. Details will be published shortly — beta participants hear first. Until then, the demo runs the full product on prepared data.

About

More information has not made anyone more certain.

Every company we meet has more data than it did five years ago. More dashboards, more tools, more reporting. Almost none of them feel more certain about what to do on Monday.

The bottleneck moved. It is no longer information. It is the distance between knowing something, understanding it, deciding what it means, and actually doing the work.

WHIPCREAM exists to close that distance. Not by adding another view of the same numbers, but by treating revenue as one system, reasoning about it properly, and then carrying the work forward until something has actually changed.

We want revenue intelligence to be proactive: to arrive before the quarter is lost, with a position, and with its reasoning in the open.

Mission

Close the gap between knowing and acting.

Vision

A world where founders never fly blind again.

Signature

See what moves your revenue.

How we build.

Precision over volume

One number with its source beats fifty without. If we can't show the evidence, we don't show the claim.

Warm, not soft

We're on your side, which is exactly why we'll tell you the thing nobody in the meeting wants to say.

Grounded

No invented capability, no theatrical AI. Where the product isn't there yet, it says so — here and in the app.

Proactive

The useful moment is before the decision, not in the retrospective. WHIPCREAM is built to arrive early.

Founding team

One reads the business. The other builds the system that reads it.

Portrait of Emanuele Fernando Eramo

Emanuele Fernando Eramo

CEO & Founder

Emanuele's background sits at the intersection of economics, finance, international business, and applied AI. He studied Economics and Finance at Maastricht University in the Netherlands before completing a Master's in International Business, specializing in AI Management.

His work spans business, technology, and education, with a particular focus on how data and emerging technologies can improve the way people make decisions. He has been invited to speak in Abu Dhabi on Quantum Economics at the PLMNC conference and works as an AI trainer for the Italian Ministry of Education, helping teachers explore and apply AI in their work.

Over time, Emanuele became convinced that Artificial Intelligence could offer a new way to navigate one of the hardest parts of running a business: uncertainty. Instead of simply collecting more information, he believes Artificial Intelligence can help people see what is changing, understand why it matters, and act before uncertainty becomes a problem.

“I didn't start Whipcream because I had a big idea. I started it because I hated the feeling that my business could change overnight without me knowing.”
Why Emanuele started WHIPCREAM
  • Business Strategy (Local & International)
  • Revenue & Growth Strategy
  • Economics & Financial Analysis
  • Data Analysis
  • Statistical Inference
  • Applied AI
  • AI Management, Training & Education
  • Product Management & Strategy
Portrait of Battulga Tseveldorj

Battulga Tseveldorj

CTO & Founder

Battulga's background brings together data architecture, engineering, and applied AI. Drawing on more than eight years of work with complex data systems, including in finance and e-commerce, he builds the intelligence behind WHIPCREAM. His work turns information scattered across a business into a foundation founders can inspect, trust, and use to make decisions.

At WHIPCREAM, that foundation connects revenue figures, customer activity, and business context into one model of the company. Whether a figure arrives through an integration, an uploaded document, or a manual entry, his focus is on preserving its source and making the same evidence available to scoring, diagnosis, Copilot, and agents. The system should explain both what it sees and where its confidence ends.

As CTO, Battulga leads the technology that carries a decision from evidence to action: identifying a revenue constraint, explaining the reasoning, and preparing work for a founder to review and approve. He approaches AI as a system that must earn trust through its behaviour. The ambition is to give founders a clearer next move, retain control over what happens, and measure whether the action made a difference.

“A revenue diagnosis should earn your trust. Show the evidence, explain the decision, then measure whether the action changed anything.”
The principle behind his work
  • Revenue intelligence
  • Evidence provenance
  • AI agents
  • Scoring & diagnosis
  • Decision systems
  • Data architecture
  • Outcome measurement

The company

WHIPCREAM LTD
Company No. 16958944
United Kingdom

Registered office

71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

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Thanks. Your request is with the team.

We'll reply to your work email. You can also reach us at info@whipcream.io.
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Register for beta

WHIPCREAM on your own systems, set up with the team. Email us directly →

Demo Environment

Prepared data, nothing to connect — open now. Find out more →

General enquiries

info@whipcream.io

Partnerships

Data platforms, agencies and operators building on revenue data — same address, tell us the shape of it.

WHIPCREAM LTD

71-75 Shelton Street
Covent Garden
London WC2H 9JQ
United Kingdom

Company No. 16958944

WHIPCREAM Beta Programme

Become a WHIPCREAM beta tester.

We are opening WHIPCREAM to a small group of companies that want to see their revenue as one system — and help shape the product that reads it. Free, on your own data, with the team beside you.

  • Completely free — integrations and manual upload
  • No fixed usage limits and no fixed duration
  • Your data handled under GDPR
  • A dedicated launch offer, as a thank-you

01 · What you get

Everything in the beta, nothing held back.

FREE

Completely free

The full product during the beta — score, diagnosis, ranked actions and agents. No card needed.

DATA

Integrations and manual upload

Connect Stripe, HubSpot, GA4 and Mixpanel, or upload your numbers as documents for everything else.

LIMITS

No fixed limits, no fixed time

No fixed usage caps and no fixed end date for beta testers. Use it the way you would for real.

SECURE

Your data stays safe

Processed under GDPR and set out in our privacy and cookie policies. Used only for your analysis.

SUPPORT

A person beside you

Onboarding with the team, and a direct line when something is unclear or does not work.

THANK YOU

A launch offer, just for you

Every beta tester receives a dedicated promotion when WHIPCREAM launches.

02 · Your feedback

You are not testing it. You are shaping it.

Every beta tester talks to the people building WHIPCREAM. What confuses you, what you trust, what you would pay for — it goes straight into the roadmap.

Who we are looking for

  • A business with recurring or repeat revenue
  • Revenue data in at least one tool — or in documents you can upload
  • Someone who owns revenue decisions and has time to share feedback
  • Curiosity about why the numbers move, not just what they are

The recap

If you have what it takes, we are waiting for you.

FreeIntegrations + manual uploadNo fixed limitsNo fixed timeGDPRHuman supportLaunch offer

Demo Environment

See how WHIPCREAM thinks on a company that isn't yours.

A controlled environment running on a prepared, representative dataset: billing, CRM, product and web data for a fictional subscription business, already joined. Explore the score, the diagnosis, the ranked actions and the agents — without connecting anything of your own.

Open now · prepared data · nothing to connect

What you'll be able to explore

The whole loop, on data built to show it.

01 · SCORE

Open the Revenue Health Score

Five dimensions, their weights, and the metrics underneath each one.

02 · DIAGNOSIS

Trace why it moved

Follow a verdict back to the signal, the criterion and the evidence.

03 · ACTIONS

Walk the ranked moves

See what was considered, what survived, and the lift each one is sized for.

04 · AGENTS

Watch the agents work

SWIRL sequencing a plan, specialists drafting, approvals waiting for you.

Two ways in. Pick the one that fits today.

Register for Beta

OPEN

Your own systems, connected with the team. A real score, a real diagnosis, and agents working on your actual numbers.

Register for Beta

Demo Environment

OPEN NOW

Prepared data, self-guided, nothing to connect. The fastest way to see how WHIPCREAM reasons before you bring your own numbers.

Start your WHIPCREAM demo →

Legal

Everything, in writing.

The agreements and policies that govern the platform, the data it connects to, and what we do with it. Written to be read, not skimmed past.

If a question is not answered here — what we connect to, what we store, and how to have it removed — write to info@whipcream.io and a person will answer you.

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Questions

A person answers.

Legal, procurement or security review — write to info@whipcream.io, or use the contact page.

Contact us →

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