Ask a question in your own words. WHIPCREAM helps you see what's happening, why it's happening and what to do next — starting from the information you already have.
Introduction · runs in your browser
{{ m.text }}
{{ p }}
Information that would help
Areas to investigate — not findings. Nothing here comes from your data.
{{ p2 }}
Next step
That's as far as the introduction can go without your actual numbers. In the beta, WHIPCREAM works on your own information, with the team beside you — and it's free.
Your request will include this summary, so you won't need to explain it again.
{{ m.note }}
Want to see how WHIPCREAM works? Take the product tour
Before you speak
Voice input uses your browser's built-in speech recognition. Depending on your browser, the audio may be processed by the browser maker's speech service — in Chrome, for example, by Google. This site only receives the transcribed text, and you can review it before sending.
That's the end of the introduction.
To go further, continue in the beta — your notes come with you.
This introduction runs in your browser. It helps frame your question — it doesn't see or analyse your data.
Your messages are sent to WHIPCREAM to generate replies, as described in our Privacy Policy. Please don't include personal details.
WHIPCREAM brings together the information your business already produces, shows you what's really happening, and helps you work out what to do about it, one step at a time.
The problem
Sales sit in one system, costs in another, and the reasons behind them in someone's head. Piecing it together takes time most owners and managers don't have and the problems that matter most are often the ones the headline figures don't show.
Tills, booking systems, accounting software, spreadsheets and reports each tell part of the story. None of them tells it whole.
Revenue can rise while profit falls. A busy month can hide a costly habit. The cause is rarely where you first look.
Another dashboard or report still leaves you to decide what it means and what to change. WHIPCREAM is built for that next step.
See it in action
Follow an illustrative two-site restaurant from “why isn't profit up?” to a first step it can act on. Choose a step, or play all four.
{{ filmStatus }}
How WHIPCREAM helps
Each step builds on the one before, so you move from “what's going on?” to “here's what we'll do” — with the reasoning visible all the way.
WHIPCREAM brings your information into one place and shows how performance really breaks down — so you stop piecing it together by hand.
It looks beneath the headline numbers for the problems, risks and opportunities that are easy to miss, and explains why each one matters.
Instead of another report to interpret, you get a short list of practical actions, ranked by expected impact against effort, with the reasons attached.
WHIPCREAM helps you work through the chosen action: it breaks it into steps and drafts what each one needs, so you can review, adjust and carry it out with confidence.
Your information
You don't need a data team or new software to begin. Bring the reports, exports and tools you already use, and add more when it helps.
Reports, statements, price lists, sales exports, the spreadsheet you update every month. Upload them; WHIPCREAM pulls out the figures, shows you what it read and where, and you confirm each one.
In the betaConnect the software you already use, so figures stay current without re-uploading.
WHIPCREAM can't read every file or connect to every tool. If yours isn't listed, ask us — we'll tell you honestly whether the beta can work with it.
Grounded in your business
Generic best practice only goes so far. WHIPCREAM works from your own figures and the context you give it — your goals, constraints and priorities — so its analysis and recommendations are about your business, not businesses in general.
The more of your information and context you share, the more specific its analysis and recommendations become.
Whether it came from a connected tool or an uploaded document, you can see where each number came from and what it was used for.
Each conclusion shows the signal that raised it, the criteria it was judged against and the evidence underneath — so you can question it properly.
Where information is missing, the analysis stays incomplete and says what it needs, rather than filling the gap with a guess.
For the technically curious
Where revenue runs through billing, CRM and analytics tools — common in subscription and software businesses — WHIPCREAM scores revenue health from 0 to 100 across five weighted dimensions. Each dimension stays open: its value, its weight and the evidence under it. Where the data isn't there, the dimension stays locked and says what it needs. The framework is versioned (RHS 1.0 and RHS 1.5).
A small set of specialist agents, each reading named sources and scoped to one kind of work. When you approve an action, the orchestrator breaks it into steps and routes each to the right specialist. Anything outbound stops for you. In beta.
Built for every kind of business
Restaurants, dealerships, hauliers and software companies all want to know what's driving results and what to change. These illustrative scenarios show where WHIPCREAM would start — they aren't customer stories or results.
Software or SaaS
Looks at: when cancellations happen, where trials drop off, who grows with you.
Helps to have: billing history and product usage — Stripe and Mixpanel connect directly.
Car dealership
Looks at: profit per vehicle, how long stock sits, discounting.
Helps to have: stock book, preparation costs, final sale prices.
Logistics
Looks at: profit by route and client, fuel and fleet costs, empty running.
Helps to have: job records, fuel card statements, rates charged.
Restaurant
Looks at: spend per guest, what each dish earns, staff hours against covers.
Helps to have: till sales by item, supplier invoices, rotas.
The beta is free and runs on your own information, with the team beside you during set-up.
About WHIPCREAM
We're building WHIPCREAM so that any business can turn the information it already has into a clear view of where it stands — and a confident decision about what to do next.
Why we exist
Every business we meet has more information than it did five years ago. Very few feel more certain about what to do on Monday.
What's missing is the work in between: connecting the pieces, noticing what's quietly going wrong, deciding what it means and following through. That work usually falls on the owner or manager, on top of everything else.
WHIPCREAM is built to share it — not as another place to look at numbers, but as a practical partner that explains what's happening, shows what needs attention and helps you move towards a better result.
Close the gap between knowing and acting.
No business owner should have to fly blind.
See what moves your business.
How we build
They shape what WHIPCREAM says, how it says it, and what it refuses to claim.
One number with its source beats fifty without. If we can't show the evidence, we don't make the claim.
We're on your side — which is exactly why we'll tell you the thing nobody in the meeting wants to say.
No invented capabilities and no theatrical AI. Where the product isn't there yet, it says so — here and in the app.
The useful moment is before the decision, not in the post-mortem. WHIPCREAM is built to raise what matters while there's still time to act.
Founding team
WHIPCREAM combines commercial thinking with deep data engineering — the two things it takes to turn information into decisions.
CEO & Founder
He works where business thinking meets applied AI: turning how a company actually makes money into something people can see and act on. He has spent his time helping others put AI to real use — including as an AI trainer for the Italian Ministry of Education.
At WHIPCREAM he leads product and direction, with one rule: no business owner should find out too late that their business has changed.
“I didn't start WHIPCREAM because I had a big idea. I started it because I hated the feeling that my business could change overnight without me knowing.”
Revenue thinking · Applied AI · AI training · Product · Entrepreneurship
CTO & Founder
Battulga's background brings together data architecture, engineering, and applied AI. Drawing on more than eight years of work with complex data systems, including in finance and e-commerce, he builds the intelligence behind WHIPCREAM. His work turns information scattered across a business into a foundation founders can inspect, trust, and use to make decisions.
At WHIPCREAM, that foundation connects revenue figures, customer activity, and business context into one model of the company. Whether a figure arrives through an integration, an uploaded document, or a manual entry, his focus is on preserving its source and making the same evidence available to scoring, diagnosis, Copilot, and agents. The system should explain both what it sees and where its confidence ends.
As CTO, Battulga leads the technology that carries a decision from evidence to action: identifying a revenue constraint, explaining the reasoning, and preparing work for a founder to review and approve. He approaches AI as a system that must earn trust through its behaviour. The ambition is to give founders a clearer next move, retain control over what happens, and measure whether the action made a difference.
“A revenue diagnosis should earn your trust. Show the evidence, explain the decision, then measure whether the action changed anything.”
Revenue intelligence · Evidence provenance · AI agents · Scoring & diagnosis · Decision systems · Data architecture · Outcome measurement
Contact
Questions, partnerships, press or a privacy request — it all reaches the same small team, and a person answers.
We'll reply to the email address you gave, usually within two working days.
WHIPCREAM beta
We're opening WHIPCREAM to a small group of businesses that want a clearer picture of how they're doing — and want to help shape the product. It's free, it runs on your own information, and the team works with you.
Completely free
The full product during the beta. No card needed.
Your own information
Upload documents and exports, or connect Stripe, HubSpot, Mixpanel and Google Analytics 4.
No fixed limits, no fixed end date
Use it the way you would for real.
A person beside you
Set-up with the team, and a direct line when something is unclear or doesn't work.
Your data handled under UK GDPR
As set out in our Privacy Policy and How We Handle Your Data.
A launch offer, as a thank-you
Every beta tester receives a dedicated offer when WHIPCREAM launches.
You're helping shape the product: what confuses you, what you trust and what you'd pay for goes straight to the people building it.
A person on the team will read it and reply to the email address you gave.
Insights
Practical, plain-English guides for owners and managers — on margin, costs, stock and cash, and the decisions behind them. For dealerships, restaurants, hotels and rentals, logistics firms and shops.
Loading articles…
{{ insCatBlurb }}
No articles match “{{ insQ }}”. Try a different word, or browse all topics.
See what these questions look like with your own figures.
WHIPCREAM turns the information your business already has into a clear picture of what changed and what to do next.
{{ art.excerpt }}
{{ art.catLabel }} · {{ art.read }} min read · WHIPCREAM Insights
FAQ
The practical things people ask before they start. For contract, data-protection and billing detail, see the commercial and legal FAQ.
It helps you understand what's happening in your business, why, and what to do next. WHIPCREAM brings together the information you already have — documents, exports and connected tools — analyses it, explains what it finds in plain language and ranks what deserves your attention first.
Businesses with meaningful sales, cost or operational information — restaurants, retailers, dealerships, hotels, logistics firms, gyms, pharmacies, home-services companies, software businesses and others. WHIPCREAM is offered to businesses only, not to consumers.
No. You ask questions in your own words and get answers in plain language. Technical terms appear only where they help, and the team works with every beta tester during set-up.
No. You can start with documents and exports you already have. If you use Stripe, HubSpot, Mixpanel or Google Analytics 4, you can connect them directly in the beta; more connections are planned.
Reports, statements, spreadsheets and exports from the software you use, plus the connected tools above. WHIPCREAM shows you every figure it extracts and where it found it, and nothing is used until you confirm it. If you're unsure whether your information will work, ask us before you start.
Information you share in the beta is processed under UK GDPR and used to provide your analysis, as set out in our Privacy Policy and How We Handle Your Data.
No. It's a short introduction that helps you frame a question and shows how an investigation would work. It runs in your browser, doesn't see your data and doesn't produce findings. Real analysis happens in the beta, on your own information.
The microphone uses your browser's built-in speech recognition to turn what you say into text, which you can review before sending. Depending on your browser, the audio may be processed by the browser maker's speech service — in Chrome, for example, by Google. This site only receives the text. Voice is optional and speech-to-text only: WHIPCREAM doesn't speak replies aloud. Typing works in every browser.
WHIPCREAM is in beta. It isn't on general sale yet, and launch pricing hasn't been published.
Nothing. WHIPCREAM is free while it's in beta, with the full product. We'll tell you at least 30 days before anything changes.
Fill in the beta form. It opens an email to info@whipcream.io with your details; once you send it, a person on the team reads it and replies.
Its agents draft work for you to review — an analysis, a plan, a message sequence. Anything that would be sent or changed waits for your approval. Agentic features are in beta, with a deliberately limited scope.
Legal
The agreements and policies that govern the platform, the data it connects to, and what we do with it. Written to be read, not skimmed past.
If a question isn't answered here — what we connect to, what we store, and how to have it removed — write to info@whipcream.io and a person will answer you.
Cookie settings
Choose which technologies we may use on whipcream.io. Strictly necessary storage is always on, because the site can't work — or remember this choice — without it. Everything else stays off unless you turn it on, and you can change your mind at any time.
{{ consentStatus }}
We record your choice in a strictly necessary cookie called wc_consent for up to 12 months, then ask again. Clearing cookies for whipcream.io also resets it. The Cookie Policy lists each technology, what it does and how long it lasts; you can also email info@whipcream.io.
Loading the document…
Please refresh the page, or email info@whipcream.io and we'll send you a copy.
{{ docKicker }}
{{ docStand }}
{{ b.text }}
{{ b.text }}
{{ b.text }}
{{ b.text }}
{{ b.def }}
{{ b.n }} · {{ b.title }}
{{ b.text }}
{{ pa }}
Source · {{ b.source }}
Questions? A person answers.
Legal, procurement or security review — write to info@whipcream.io, or use the contact page.
Related documents
Not found
It may have moved during our redesign.
Your cookie choices
We use strictly necessary storage to run this site and remember your choice. With your consent we'd also use functional, analytics and marketing technologies — nothing non-essential is set unless you accept. Cookie Policy
